What happens when two of the global major automobile manufacturers, who are in an alliance, show discontent over a couple of issues? News happens. If you haven't guessed it, we are talking about Fiat and Tata Joint Venture which has been in news every now and then. Reasons have been many during the past months and finally Mr.Ratan Tata has called for an examination of the JV. Overshadowing all the other small issues the two major ones are poor quality treatment for Fiat owners and less number of Fiat models on display at Tata-Fiat dealerships. Mr. Tata still believes that the venture is of great importance and is firm on its founding business principles, yet a reexamination is needed at the time. Mr. Ratan Tata wishes to introduce a few changes which would address the two current problems for Fiat, a small model line-up and expensive spare parts for cars like Fiat Linea and Fiat Grande Punto. Speaking about the JV, Mr. Tata said, "I have to admit that so far, the venture with Fiat has not been as active as we had thought. I think that Fiat has to launch more models into the market to keep dealers interested. [...]

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